Alternatives to Zapier

Zapier helped make a simple idea commonplace: when something happens in one application, another application should be able to respond without somebody moving the data by hand. What began as no-code app integration has grown into a broader automation platform for multi-step workflows, business processes and AI-assisted work.

That makes choosing a Zapier alternative less straightforward than comparing the number of integrations. The important question is what passes through the automation layer. A workflow might move a sales lead into a CRM, send customer information to another system, update a database, trigger an internal approval or connect several services that were never designed to work together. The automation platform can sit in the middle of a surprising amount of company data.

For European businesses, this creates another set of considerations. Zapier is operated by a US company and states that it stores customer data on AWS infrastructure in the United States, without an EU-only data storage option. Teams looking for European alternatives to Zapier may therefore be interested not only in workflow features, but also in provider jurisdiction, hosting location, self-hosting options, data processing terms and the amount of control they retain over their automation infrastructure.

Use the European workflow automation software below to compare those trade-offs against the way you currently use Zapier. Look at the integrations you actually depend on, how complex your workflows need to become, whether technical teams need access to code or APIs, and where data is processed along the way. A smaller integration catalogue can be irrelevant if it contains every system you use; thousands of connectors are not an advantage if the few you need are missing.