How analytics are measured
These are the aggregate definitions used in Speartip analytics. They do not identify people or count unique visitors.
Delivered visibility
A product page, company page, listing card, or published item was successfully returned by the server. This does not prove that someone saw or read it, and it is not a unique-person count.
Profile visits
Successful product-page responses. Company-page responses are counted separately.
Qualified actions
Valid website clicks, deal clicks, watchlist additions, and buyer requests linked to the vendor.
Action rate
Qualified actions divided by delivered visibility for the same account, company, product, and UTC date range. The rate is zero when delivered visibility is zero.
Organic and paid
Organic visibility comes from unpaid Speartip pages. Visibility from Pro Launch, Momentum, and Category Leader is labeled as paid. When an item appears in both, each appearance is counted in its own class.
Rank snapshots
At most one neutral leaderboard rank is recorded per launch, board, and day when the board is returned. Paid placement is not included in that rank.
Privacy and retention
No IP, user agent, cookie, visitor, session, account, email, phone, fingerprint, raw referrer, query string, or request header is stored. Raw events expire after 35 days; aggregates after 25 months.
Change control
Version 1.0 took effect on 11 July 2026. Any material change requires a new version and a dated public explanation. Past data keeps the definition that applied at the time.