Where to Launch Your SaaS in Europe in 2026

When we were preparing the launch flow for Speartip, I typed a very plain question into Google: where should I launch my SaaS?

The answers were enormous.

One page had a few dozen launch sites. Another had more than a hundred places to submit a SaaS. There are now services that will fill out these directories for you, which tells you something about the state of the market. We have reached the point where announcing a small software product can generate its own clerical industry.

The lists also mix together websites that do quite different jobs. Product Hunt appears next to Capterra. BetaList appears next to G2. A founder looking for early testers is handed the same list as a company collecting software reviews.

For an EU-based founder, I would use a shorter list.

Where to launch a SaaS in Europe

If the product were mine, this is the order in which I would think about the main SaaS launch platforms:

Product Hunt remains the obvious general-purpose launch. Its own launch guide describes distribution as one of the main reasons makers use the site and points to a global community of technology people and early adopters.¹ I would launch there when the product has a reasonably broad tech audience and I have time to prepare the page, screenshots, first comment and launch-day communication.

BetaList fits an earlier moment. Its current submission guidelines favor technology startups that are unreleased, in private beta or recently launched.² If I were still trying to find the first fifty people willing to tolerate rough edges, that would be useful. BetaList currently says all submissions are paid, so it is also a decision rather than an automatic checkbox.³

Uneed is closer to the familiar launch-board model. It runs daily, weekly, monthly and yearly leaderboards, while launched products can remain on the site afterwards.⁴ Peerlist Launchpad works particularly well when the founder is part of the story: launches are tied to individual Peerlist profiles, and the product is shown to a community built around people who make technology.⁵

G2 and Capterra enter later in my mental sequence. G2 asks software companies to create profiles so they can gather reviews and appear in front of buyers.⁶ Capterra describes its vendor listings as a way to reach in-market software buyers.⁷ Both can matter enormously for B2B software. Neither would be my first stop for an unfinished product with four beta users and a landing page I changed yesterday.

Speartip is the one I would add specifically for a European launch.

We built it for software from EU-based companies. Approved products receive a moderated 30-day launch and a public product and company page that remains afterwards. The free launch includes browse and search discovery, categories and alternatives; paying for Pro does not buy approval or a better neutral leaderboard position.⁸

Speartip is smaller than Product Hunt and younger than the large review marketplaces. Its use is specific. It gives an EU-based product a launch page where the company behind it, its provider country, categories, alternatives and vendor-supplied trust information can be inspected together.

Six months after launch, that page can still be useful. Most launch-day excitement has a much shorter half-life.

Mass directory submission is where I become less enthusiastic.

Search for SaaS directories or “submit your SaaS” and you quickly find lists with 100, 150 or 250 entries. The pitch is usually some combination of backlinks, visibility and the chance that an AI assistant might notice the listing. A few good profiles can certainly help people encounter a product. A hundred neglected profiles create another problem: a hundred places where the old tagline, old pricing and old screenshots can survive.

I would start with the product's own website and make it unusually clear. What does the software do? Who is it for? Which company operates it? Where is that company based? How can someone try it? If those answers require detective work on the canonical site, more directory submissions will mostly distribute the confusion.

After the website, the audience decides the rest.

A developer tool might get more from Product Hunt, Peerlist and a technically serious Show HN post than from a broad collection of SaaS directories. A B2B HR product with paying customers might care much more about G2 and Capterra. An unreleased consumer app might belong on BetaList first. An EU software company has a straightforward reason to add Speartip to that mix.

People searching for Product Hunt alternatives are often asking a second question without saying so: where else can I put this product so the launch keeps doing some work after launch day?

Uneed keeps launched products on the site. Review marketplaces can become durable buyer-research pages once reviews exist. Speartip keeps the product and company profile after its 30-day launch. I care more about that persistence than I do about finding a website with a leaderboard that happens to resemble Product Hunt.

For a European founder, I would be comfortable launching on Product Hunt and Speartip at the same time. Product Hunt supplies global launch attention. Speartip gives the product a European launch and discovery record. Uneed or Peerlist can make sense as well if their communities overlap with the likely users. Later, G2 and Capterra may become more important than any launch board.

What about ChatGPT recommendations?

Founders have started asking a newer version of the same distribution question: how do I get ChatGPT to recommend my SaaS?

There is no “submit product to ChatGPT” form. OpenAI says that ChatGPT Search ranks results using multiple factors intended to surface reliable and relevant information, and that there is no way to guarantee top placement. A site also needs to allow OAI-SearchBot if it wants its pages to be eligible to appear in ChatGPT search results.⁹

The advice is pleasantly dull. A founder still has to publish pages that identify the product precisely, keep them accessible, and earn mentions on relevant public sites. If somebody asks an AI search system for a Product Hunt alternative in Europe, a European startup launch platform, or places to launch software from an EU-based company, the public web needs clear pages connecting those descriptions to real platforms.

A Speartip listing can become one of those public pages. Product Hunt, G2 and Capterra can provide other records when they fit the product. OpenAI offers no guarantee that any of them will produce a recommendation. The useful part is simpler: the product exists in more than one relevant, crawlable place, with enough context to identify it correctly.

If I were launching a European SaaS next week, I would finish the canonical product page first. I would submit the product to Speartip, then choose one or two launch communities where the likely users already spend time. G2 and Capterra can wait until there are real customers to review the product.

After that, I would stop. There will be plenty of time to reopen the directory spreadsheet when a real buyer gives me a reason.

Launch your software on Speartip.