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Where to Submit Your SaaS in 2026: Directories and Launch Platforms Worth Using

A carefully checked list of SaaS directories and launch platforms, with costs, review models, timing, and the founders each platform is best suited to.

There are hundreds of pages telling founders where to submit a SaaS. The biggest lists treat the number of directories as the achievement: 100 places, 200 places, sometimes more.

That is rarely how I would spend a launch week.

A launch community, an alternatives database, a software-review marketplace and an AI directory do different jobs. Submitting the same description to all of them may create pages, but it does not create one coherent distribution strategy. The useful question is not “How many directories accept my product?” It is “Which public pages put my product in front of the right people?”

This guide is a deliberately short list. Every platform below had a live submission or profile-claiming path when checked on 10 September 2026. Prices, queues and editorial rules change, so follow the linked official submission page before budgeting or scheduling a launch.

The short list: 15 SaaS directories and launch platforms

This is not a domain-rating ranking, and Speartip is not quietly placed first because you are reading the Speartip Journal. The platforms are grouped by the job they perform. “Stays public” means the platform normally creates a lasting product, feature or review page; every service can still moderate, archive or remove pages under its rules.

PlatformBest used forCost when checkedReview modelWhat remains after launch
SpeartipSaaS and software from EU- and EEA-based companiesFree; optional Pro for eligible EU companiesEvery submission reviewed; payment does not buy approval or rankProduct and company pages
Product HuntA concentrated global technology launchFreePlatform moderation and community votingProduct page
BetaListUnreleased, private-beta or recently launched startupsCheck the current submission checkoutEditorial criteria and reviewStartup feature page
UneedA maker launch with daily and longer leaderboardsFree queue; paid faster scheduling availableSubmission reviewProduct page
Peerlist LaunchpadProducts whose makers want to reach buildersFree accountProfile, product and launch-guideline checksProduct page on the maker profile
MicrolaunchA longer campaign rather than one launch dayBasic queue; optional paid launchSubmission rules and moderationProduct page
Launching NextEarly-stage startups seeking another editorial launch pageFree; optional expedited considerationReviewed before publicationStartup page
SaaSHubSaaS discovery and alternative-product comparisonsStandard submission available; promotion is separateProduct requirements and approvalSoftware profile
AlternativeToBeing found when users compare replacementsNo submission fee statedCommunity contribution reviewed by moderatorsApp and alternatives page
G2B2B review discovery once customers existFree profileProduct/profile review plus user-review moderationProduct and review profile
CapterraEstablished business-software categories and buyer researchFree basic profileMarketplace and review moderationVendor product profile
CrozdeskB2B software discovery, comparison and reviewsFree listing applicationApplication reviewSoftware profile
TrustRadiusDetailed B2B reviews and buyer validationFree profileProduct verification and review integrity controlsProduct and review profile
FuturepediaPaid discovery for a product that is genuinely AI-focusedPaid; packages and availability varyEditorial reviewAI tool listing
ToolifyAI-specific directory discoveryPaid submissionSubmission reviewAI tool listing

Do not submit to all fifteen by default. Choose the type of page you need.

Launch platforms: concentrate attention

Product Hunt is still the obvious broad technology launch. Its current preparation guide asks makers to schedule a launch, supply a concise tagline and description, add media, and introduce the product in a first comment.1 The page remains useful after launch, but the unusual concentration of attention is the main reason to prepare for it.

BetaList belongs earlier. Its criteria favor a technology startup that is unreleased, in private beta or only recently launched, with a real product landing page and a way for visitors to access or join it.2 If your product has been generally available for years, another platform will usually fit better.

Uneed combines a free submission queue with paid ways to launch sooner. Its help centre showed a long free queue when this guide was checked, so founders working toward a fixed date should inspect the live schedule before relying on it.3 Peerlist Launchpad is more maker-centric: an individual profile and a product on that profile are prerequisites, and its rules prohibit manufactured engagement.4

Microlaunch spreads attention over a longer launch cycle and offers optional paid placement.5 Launching Next accepts free submissions and offers paid expedited consideration, but explicitly retains editorial control.6 Both are secondary launch surfaces, not reasons to repeat an identical campaign everywhere.

For EU- and EEA-based software companies, Speartip serves a more specific role. Approved products receive a moderated 30-day launch followed by lasting product and company pages. Free submission is available. Pro adds launch presentation and reporting benefits for eligible EU companies, but it does not purchase approval or a higher neutral leaderboard position.7

That makes the fit intentionally narrower than Product Hunt. Speartip is useful when the European company behind the product is part of what buyers should be able to discover and evaluate. Disclosure: Speartip publishes this guide and is included because it meets the same live-submission and distinct-audience criteria used for every platform here.

If that describes your company, you can submit your SaaS to Speartip. Prepare the underlying assets first with the SaaS launch checklist, and use the separate guide to decide where to launch a SaaS in Europe.

Discovery and alternatives directories: match an existing question

SaaSHub and AlternativeTo are not launch-day substitutes. They are useful because people visit them while comparing a product category or looking for an alternative to something they already know.

SaaSHub accepts released software on a custom domain and reviews submissions against stated quality requirements.8 A complete profile can place a product alongside categories and alternatives, which is useful only when those comparisons are accurate.

AlternativeTo is community-maintained. A verified user can suggest an application, but submissions enter a review backlog and must follow the site's rules.9 The strongest listing is not the one attached to the most famous competitor. It is the one connected to alternatives a real buyer would plausibly compare.

These pages need maintenance. If the product changes name, closes a feature, moves upmarket or replaces its screenshots, update the durable profiles you chose. Ten accurate listings are more trustworthy than one hundred abandoned ones.

Review marketplaces: wait until customers can participate

G2, Capterra, Crozdesk and TrustRadius sit closer to software purchasing than startup launch culture.

G2 offers a free profile application and says new profiles are reviewed before publication.10 Capterra says vendors can receive a free basic profile regardless of whether they pay for lead-generation services.11 Crozdesk lets software providers apply for a free listing,12 while TrustRadius offers vendors a free profile claim for products in its B2B technology catalogue.13

All four become more useful when the product has customers, a stable category and enough substance for honest reviews. A pre-revenue founder can create a profile where appropriate, but should not treat review collection as a launch-day theatre exercise. Never incentivize, script or fabricate reviews against a platform's rules.

AI directories: use only when AI is the product category

Futurepedia and Toolify can put an AI product in front of people already browsing AI tools. That focus is their advantage and their limit.

Futurepedia's submission page currently presents paid packages, editorial review and eligibility requirements for AI tools.14 Toolify also operates a paid AI-tool submission flow.15 Pricing and availability on both can change, so check the live pages rather than relying on an old directory spreadsheet.

An ordinary workflow product does not become a better fit because one feature calls a language model. If AI-specific discovery is genuinely useful, compare the two and choose one first. The more detailed AI tool submission guide covers that decision separately.

A practical submission order

I would use five steps rather than a 200-row spreadsheet:

  1. Make the canonical product page clear. State what the product does, who operates it, who it is for, what it costs and how someone can try it.
  2. Choose one primary launch. Product Hunt, Speartip, BetaList, Uneed, Peerlist or another focused community should match the product's stage and audience.
  3. Add one durable comparison profile. Use SaaSHub or AlternativeTo only when you can choose honest categories and alternatives.
  4. Create buyer-review profiles when customers exist. G2, Capterra, Crozdesk and TrustRadius are not interchangeable, so follow the marketplace your buyers actually use.
  5. Measure and maintain. Track qualified visits, signups and conversations—not merely published URLs—and keep successful profiles accurate.

Directory links can support discovery, but a listing is not automatically a valuable backlink. The European SaaS backlinks guide explains how to evaluate relevance, editorial quality and referral value without chasing arbitrary counts.

The goal is a small set of public pages that agree about what the product is and put it in useful contexts. Once you have those, go back to customers. Another fifty submission forms will still be there next month.

Footnotes

  1. Product Hunt, Preparing for launch, checked 10 September 2026. ↩

  2. BetaList, Submission Guidelines, checked 10 September 2026. ↩

  3. Uneed, How to submit your first product, checked 10 September 2026. ↩

  4. Peerlist, Launchpad Guidelines and FAQs, checked 10 September 2026. ↩

  5. Microlaunch, Launch options, checked 10 September 2026. ↩

  6. Launching Next, Submit your startup, checked 10 September 2026. ↩

  7. Speartip, Submit your SaaS or software, checked 10 September 2026. ↩

  8. SaaSHub, Submit a product, checked 10 September 2026. ↩

  9. AlternativeTo, Frequently asked questions, checked 10 September 2026. ↩

  10. G2, Create a profile, checked 10 September 2026. ↩

  11. Capterra, How we ensure transparency, checked 10 September 2026. ↩

  12. Crozdesk, Apply for a software listing, checked 10 September 2026. ↩

  13. TrustRadius, Claim your free profile, checked 10 September 2026. ↩

  14. Futurepedia, Submit an AI tool, checked 10 September 2026. ↩

  15. Toolify, Submit an AI tool, checked 10 September 2026. ↩

Jannik JanketFounder and managing director, iantix UG

Jannik builds Speartip and writes about European software, better product discovery, and launches that last.

Sources and further reading

  1. Speartip submission and launch options
  2. Product Hunt launch preparation guide
  3. BetaList submission criteria
  4. Uneed product submission guide
  5. Peerlist Launchpad guidelines and FAQs
  6. Microlaunch launch options
  7. Launching Next submission page
  8. SaaSHub product submission requirements
  9. AlternativeTo frequently asked questions
  10. G2 product profile application
  11. Capterra marketplace transparency policy
  12. Crozdesk software listing application
  13. TrustRadius free product profile claim
  14. Futurepedia AI tool submission
  15. Toolify AI tool submission